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跨界消费不仅仅是一种社会消费的大趋势,更昭示着中国企业的营销策划迎来了一个新的时代——一个全新的跨界整合营销传播时代。跨产业共融:被打破的产业边界
Cross-border consumption is not only a general trend of social consumption, but also shows that the marketing planning of Chinese enterprises ushers in a new era - a brand new era of cross-border integrated marketing communications. Cross-industry Inclusion: Broken Industry Boundaries