伴随经济发展,电子商务在我国也迅猛发展,这种新型的营销模式与传统的市场营销有着一定的联系,也带来了一定的影响,探讨电子商务对传统市场营销的影响以及电子商务下市场营销存在的问题对经济的进一步发展很有必要。本文就电子商务与市场营销之间的关系出发探讨电子商务对传统市场营销带来的影响,以及市场营销需作出的改变还有现今电子商务下市场营销存在的问题作出讨论。 With the economic development, e-commerce is also developing rapidly in our country. This new type of marketing mode has a certain connection with the traditional marketing, but also brings a certain impact on the impact of e-commerce on traditional marketing and e-commerce market The problems of marketing are necessary for further economic development. This article discusses the relationship between e-commerce and marketing to explore the impact of e-commerce on traditional marketing, as well as the marketing needs to be changed, as well as the current e-commerce marketing problems are discussed.