论文部分内容阅读
本文通过研究发现代理人与航空公司签订协议时通常倾向于签订市场区域的一揽子协议。针对市场需求的这一特征,航空公司需要考虑在一个区域上协议销售的货运舱位如何在各个代理人之间进行分配。以往收益管理的目标只有一个,即收益最大。但是在实践中,决策者往往要考虑多个目标的实现。由此,本文建立了一个考虑销售收入、销售舱位的数目和客户关系管理这三个指标的多目标规划模型,利用“序贯算法”对模型进行了求解,通过算例分析,验证了模型的有效性,为航空公司货运舱位存量控制提供了一种新的方法。
This study finds that agents and airlines usually sign a package agreement in the market area when signing an agreement. In response to this characteristic of market demand, airlines need to consider how the cargo spaces negotiated for sale in one area can be distributed among agents. In the past, the goal of revenue management was only one, that is, the largest revenue. However, in practice, policymakers often have to consider the realization of multiple goals. Therefore, this paper establishes a multi-objective programming model that considers the three indicators of sales revenue, sales space and customer relationship management, and uses “sequential algorithm” to solve the model, and through a case study, The validity of the model provides a new method for the inventory control of air cargo shipping spaces.