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关于招贴设计的评价标准,我们认为有三个:一是刺激性、二是速识性、三是联想性。这是根据招贴的阅读程序而设定的。我们知道,大众对招贴的阅读是按其固有的认识思维发展逻辑顺序进行的,即从感受到认知,再到对所传达内容的思辨。能否抓住大众的感受,明确大众的认知,启迪大众去思辨,关键是看我们所设计的招贴是否符合这三个评价标准。
On the poster design evaluation criteria, we think there are three: one is irritating, the second is quick-sended, the third is associative. This is based on the poster’s reading program. We know that the general public’s reading of posters is based on the logical order of development of their own cognitive thinking, that is, from perception of cognition to speculation on the content conveyed. The key is whether we can grasp the feelings of the public, clarify the public’s awareness and inspire the public to think differently. The key is whether the poster we designed meets the three criteria for evaluation.