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网络分销渠道已成为数字书报刊销售的主要渠道,主要有数字书报刊生产商网络直销、大型综合性网络零售商分销渠道、网站联盟分销渠道、门户网站分销渠道、运营商分销渠道、移动终端分销渠道和在线分享文档平台;数字书报刊网络分销渠道的激励机制主要有类返利激励、定期对分销商进行培训、渠道促销、销售竞赛、负激励等,这些激励机制并不是相互排斥的,数字书报刊生产商在实际应用时可以结合多种激励机制。
Network distribution channels have become the main channel for the sale of digital books and periodicals, mainly including digital direct selling outlets, large comprehensive online retailers distribution channels, website affiliate distribution channels, portal distribution channels, operator distribution channels, mobile terminal distribution Channels and online sharing of document platform; digital newspapers and periodicals network incentive mechanism for distribution channels mainly include rebate incentives, regular training for distributors, channel promotions, sales competitions, negative incentives, these incentives are not mutually exclusive, digital books Newspaper producers can incorporate a variety of incentives when it comes to practical applications.