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公益类电视活动产品是新近涌现出来的一种电视节目形态,颇具时代特色。本文以中央电视台新闻频道“共同关注·圆梦行动”活动为研究范本,从机遇和挑战两个方面,分析了公益类电视活动产品目前在中国内地的生存状态。
Philanthropy TV event products is a recent appearance of a television program, quite a time characteristics. This article takes CCTV news channel “common concern dream operation ” activity as the research paradigm, and analyzes the current living conditions of public welfare television products in Mainland China from two aspects of opportunity and challenge.