传播学自拉斯韦尔发表《世界大战的宣传技巧》以来,一直按照西方近代学术范式进行研究。尤其是经验学派的传播研究,深受英国经验主义、欧陆实证主义、美国实用主义等哲学思潮的影响。如今,越来越多的学者意识到:传播是一个文明或一种社会是否能够保持均衡、协调、有序、可持续发展的关键因素,传播学 Communication Studies Since Lasswell published his World Wide Warming Propaganda Skills, he has been studying in accordance with Western modern academic paradigms. In particular, the dissemination of empirical school research, by the British empiricism, European positivism, American pragmatism and other philosophical trends. Nowadays, more and more scholars realize that communication is the key factor that a civilization or a society can maintain a balanced, coordinated, orderly and sustainable development.