导语,是消息特有的一个概念,是区别于其他新闻文体的一个重要特征。导语是消息的开头,一般由最新鲜、主要的事实或精辟的议论组成。它要求:一、以经济的笔墨反映出新闻的要点或轮廓;二、引出主题以及阐述、解释这个主题的新闻主体来;三、唤起读者注意,使阅读者对某一条新闻先得到一个总的印象,并吸引他继续看下去。导语写作,是消息写作重要的一步。某一条消息能否抓住读者,首先取决于新闻导语。新闻界历来注重导语的写作。由于大家都刻意求新,所以导语的表达方式是花样繁多的。为 Lead language, a concept that is peculiar to news, is an important feature that distinguishes it from other news genres. The lead is the beginning of a message, usually made up of the freshest, the main facts, or the brilliant talk. It requires: First, to reflect the key points or contours of the news with the pen and ink of the economy; Second, to lead the theme and elaborate and explain the main body of the news; Third, to arouse the reader’s attention so that readers get a total of a news Impression, and to attract him to continue watching. Lead writing is an important step in message writing. Whether a piece of news can grab the reader depends, first of all, on the news lead. The press has traditionally focused on lead writing. As we all deliberately seek new ways, so the language of expression is manifold. for