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越来越多的广告商开始质疑传统广告方式对于品牌构建的作用.与此同时,又有很多新媒体平台诞生.文章将以电影植入式营销为视角,探究其对于品牌传播过程中作用.
浅析电影植入式营销在品牌传播中的作用——以《非诚勿扰》中海南航空植入为例
【摘 要】
：
越来越多的广告商开始质疑传统广告方式对于品牌构建的作用.与此同时,又有很多新媒体平台诞生.文章将以电影植入式营销为视角,探究其对于品牌传播过程中作用.
【机 构】
：
厦门大学,福建厦门,361005
【出 处】
：
现代企业文化
【发表日期】
：
2010年6期
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