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当人们第一眼看到一部动画影片时,通常不能立即准确地理解它讲述的故事情节,却会在知觉上对视觉设计风格产生印象。这种初始视觉印象往往会左右观众的兴趣并成为是否继续观看的决定性因素。一部动画作品的成败,很大程度上取决于能否在视觉设计上迎合观众的欣赏习惯和审美期待。视觉设计是动画艺术中的灵魂,决定了动画影片的整体艺术风格。动画影片能否通过视觉化的艺术感染力吸引更多观众更决定了其商业价值能否得到实现。
When people first see an animated film, they usually can not understand the story of the story immediately and accurately, but they will impressively perceive the visual design style. This initial visual impression tends to dominate the viewer’s interest and become the decisive factor in whether or not to continue watching. The success or failure of an animation depends largely on the ability to cater to the audience’s appreciation habits and aesthetic expectations in visual design. Visual design is the soul of animation and determines the overall artistic style of animated films. Whether animated films can attract more viewers through their visual artistic appeal also determines whether their commercial value can be realized.