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文章围绕卫视的频道品牌定位开始论述。介绍了当前省级卫视的现状及存在的问题,以及介绍省级卫视定位成功的案例。总结出卫视品牌的重要性以及试图探索出频道在进行品牌定位时应注意的方式和方法。以便于制作品牌栏目,成功对频道进行品牌定位和策划,使其在卫视竞争中占有一席之地,提高电视节目的整体制作水平。
Articles around the channel’s brand positioning STAR began to be discussed. The present situation and existing problems of provincial satellite TV are introduced, and the successful case of provincial satellite TV positioning is introduced. Summed up the importance of satellite TV brand and trying to explore the channels in the brand positioning should pay attention to ways and means. In order to facilitate the production of brand columns, successful channel positioning and brand positioning to make it a place in the satellite TV competition, improve the overall production of television programs.