所谓价值营销的“策力”推广,意指在营销过程中使客户了解和认知我们的平台,进而通过多种作用力令消费者实现购买。2009年,在河北电视台农民频道广告部独立运营伊始,我们就明确了农民频道长远发展的战略目标,并根据自身条件和市场环境,确立了营销策略的核心:既“我们销售媒体的价值而不是价格”。 The so-called value marketing “policy ” promotion, means that in the marketing process so that customers understand and recognize our platform, and thus through a variety of forces so that consumers buy. In 2009, at the beginning of the independent operation of Hebei TV’s Peasant Channel Advertising Department, we defined the strategic goal of peasant channel’s long-term development and established the core of marketing strategy based on its own conditions and market environment: not only “the value of the media we sell Not the price ”.