互联网的到来悄然地改变了人们的生活方式。网络影响力的逐步增强,似乎已有超越传统媒体之势。当触网的消费者越来越多时,我们必须面对的事实是:网络将成为一个不可忽略的营销载体。服装奢侈品牌对待网络一直持审慎的态度,毕竟高端品牌为保持其身份、形象的独一无二,不会轻易涉足某个领域。今天,这种情况终于有了突破性的变化。 The advent of the Internet has quietly changed people’s way of life. The increasing influence of the Internet seems to have surpassed that of the traditional media. When more and more consumers touch the Internet, we have to face the fact that: the Internet will become a non-negligible marketing vector. Apparel luxury brand has always been cautious approach to the network, after all, high-end brands in order to maintain their identity, image of the unique, will not easily involved in a field. Today, this situation has finally made a breakthrough.