随着频道专业化进程的不断推进,电视竞争在多频道竞争时代更多地表现为同质竞争,即相同或相近定位的类型化频道之问的竞争。目前电视媒体市场的现状,传受众感到“有节目,无频道”即品牌节目给观众留下的印象 With the continuous advancement of channel specialization, the competition of TV in the era of multi-channel competition is more manifested in the competition of homogeneous competition, namely the same or near-typed channels. At present, the status quo of the television media market, the audience feel the “program, no channel” that brand programs to the audience left the impression