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河南莲花味精集团有限公司从一个不起眼的小厂发展成为国家扶持发展的 5 1 2家企业之一。在激烈的市场竞争中 ,各项经济指标均居全国同行业之首 ,关键抓了成本、质量和管理 ,围绕成本抓管理 ,以质量求名牌 ,最大限度发展基础客户。为增强企业竞争能力 ,实施了一批重点技改项目 ,加速企业技术进步 ,降低成本 ,采取了“市场优先 ,利益驱动 ,价格调节与市场促销结合 ,整体覆盖与末端销售结合 ,规模优势与名牌效应结合”的市场营销战略 ,在回避经营风险方面显出了巨大优势。
Henan Lotus Gourmet Group Co., Ltd. has grown from an obscure small factory into one of the 512 companies supported and developed by the state. In the fierce market competition, all economic indicators rank the first in the same industry in the country, with the key to cost, quality, and management. Focusing on cost management, seeking quality brand names, and maximizing the development of basic customers. In order to enhance the competitiveness of enterprises, a number of key technological transformation projects have been implemented to accelerate technological advancement of enterprises and reduce costs, adopting a combination of market priority, interest-driven, price adjustment and market promotion, integrated coverage and end sales, scale advantages and brand names. The “combination of effects” marketing strategy shows great advantages in avoiding business risks.