只有针对报纸媒体市场的“大策划”概念才能满足当前激烈竞争的需要,才更为贴切的符合市场经济条件报纸媒体的特性。客观、全盘的富有战略眼光的“大策划”,是一个报纸媒体成功的起点,同时也是保住和扩大市场占有率的有效手段。 Only the concept of “grand planning” aimed at the newspaper media market can meet the current fierce competition needs, which is more in line with the characteristics of newspaper media under market economy conditions. Objective and comprehensive “strategic planning” with strategic vision is the starting point for the success of a newspaper media and an effective means of preserving and expanding market share.