针对一般制造企业产品销售模式存在的不足 ,提出一种基于Internet企业产品网络化销售模式 ,该模式以客户需求为中心 ,通过利用网络资源的优势让客户参与产品的设计 ,满足客户个性化需求。据此开发的系统提供了产品网络化销售与定制功能 ,实现网络营销中 4C(顾客、成本、方便、沟通 )组合策略的集成。通过实际应用 ,取得较好的应用效果。 Aiming at the shortcomings of general manufacturing enterprise's product sales model, this paper proposes a networked sales model based on Internet enterprise products. This model takes customer demand as the center, takes advantage of network resources to enable customers to participate in product design and meet the individual needs of customers. The system developed based on this provides the functions of product network sales and customization to realize the integration of 4C (customer, cost, convenience and communication) combination strategy in network marketing. Through practical application, get better application effect.