由于环境的变迁,近10年来日本的畅销商品出现重大变化。 一、国内外价差缩小。 泡沫经济破灭后,在日元大幅度升值的背景下,“价格破坏”是缩小国内外价差的一种表现。 价格破坏的商品初期以家电、名牌商品、酒类等为主,近年逐渐转移到旅馆、电话、车检等服务方面。97年春天,日本国内航空业展开里程优惠和折扣竞争,可 Due to changes in the environment, there have been major changes in Japan’s best-selling commodities in the past 10 years. First, the spread at home and abroad has narrowed. After the burst of the bubble economy, under the background of the significant appreciation of the yen, “price disruption” is a manifestation of narrowing domestic and international spreads. In the early stage of price-destroying goods, household appliances, brand-name goods, alcohol, etc. were mainly used, and in recent years, they have gradually shifted to hotels, telephones, car inspections, and other services. In the spring of 1997, the domestic aviation industry in Japan started to offer mileage discounts and discount competition.