企业向国际市场渗透,必将遇到拟进入市场客户群体既定消费模式与消费习惯、营销渠道缺乏、产能不足或过剩风险、关税与非关税壁垒等四大障碍。引进战略投资者有助于突破这些障碍。为了增强对战略投资者的吸引力,企业应视自身的特点,选择不同的发展路线。 The infiltration of enterprises into the international market will surely encounter the four major obstacles such as established consumption patterns and consumption habits, lack of marketing channels, insufficient or excess capacity, tariffs and non-tariff barriers to be entered into the market. The introduction of strategic investors can help break these barriers. In order to enhance the attractiveness of strategic investors, enterprises should choose their own characteristics and choose different development routes.