近年来，山东轮胎厂之所以能在十分激烈的市场竞争中，稳定有序地沿着由粗放型经营向集约型经营、外沿增长向内涵挖潜的道路不断创出好的效益，其中一个很重要的方面，就是大力实施了名牌战略。该厂围绕这一主题，内抓质量，外争市场，使产品质量和市场信誉愈来愈好，产品销路 In recent years, the Shandong Tire Factory has been able to create a steady and orderly progress along the road from extensive management to intensive management and external growth to potential development in a very fierce market competition. One of them is very good. The important aspect is to vigorously implement the brand strategy. The factory revolves around this theme, focusing on quality, competing outside the market, improving product quality and market reputation, and selling products.