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广告的意义:山姆尔·约翰逊(英国作家和辞典编纂家)于1758年曾对广告做了这样的评价:“如今,广告数量如此之多,使人无暇细读,而广告则靠其堂而皇之的诺言和抑扬顿挫的雄辩引人注目,显出不可或缺的作用。诺言——巨大的诺言——,是广告之魂。广告业现在已相当发达,很难提出什么新的改进建议了。”
The Meaning of Advertising: In 1958, Samuel Johnson, a British writer and thesaurus, made the following comment: "Nowadays, there are so many advertisements that people have no time to read, and advertisements depend on them openly Promises and cadence eloquent prominence, showing an indispensable role.Notice - a huge promise - is the soul of advertising.Advertising industry is now quite developed, it is difficult to make any new suggestions for improvement.