现实生活中人们对事物的认识有一个从形式到内容深化理解的过程,人们对某种商品品牌以及企业组织的看法,消费后所做出的评价,最终会形成消费感知,消费者了解商品及品牌的过程,就是商标形成的过程。设计者应及时的了解消费者对商标形象的认知历程,便可以更准确的预知人们的消费立场和行为,如果在我们消费者的大脑中形成符号印象,就会有机会在消费者心目中构成为较为不变的形象,影响商品的走向,最终影响消费者的购买行为。 In real life, people’s understanding of things has a process of deepening understanding from the form to the content. People’s perceptions of a certain brand of goods and enterprises and post-consumer evaluation will ultimately result in consumer perception, consumers’ understanding of goods and The process of the brand is the process of trademark formation. Designers should be aware of consumer awareness of the trademark process of cognition, we can more accurately predict people’s consumer attitudes and behavior, if we form a symbol in the minds of our consumers, there will be a chance in the minds of consumers Constitute a relatively unchanged image, affecting the direction of goods, and ultimately affect consumer buying behavior.