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上海地区收视表现 2004年的上海电视市场更加开放,单从频道数看,根据尼尔森黄金准则开放收视率数据的频道从去年同期的35个增加到今年的57个,增加幅度达到60％,这其中除新增加的两个上海本地频道外,其余均为外地新落地开放增加的频道。对广大观众来讲,收看电视的总时间是相对固定的,频道的增加意味着竞争的加剧,对SMG构成了挑战。开放的媒介环境是大势所趋,外来卫视频道的频频落地开放不光在上海,在其他城市也一样存在。在这里我们将频道作了组合,将本地、卫视、中央分开,并将上海和全国其余10个尼尔森个人收视仪调查所覆盖的大城市做比较,可以看到相对于全国其他城市,上海本地频道在外来频道的挑战和包围下,表现可圈可点。本地频道所
Television Performance in Shanghai Shanghai TV market was even more open in 2004. According to the number of channels alone, the channel for viewing ratings data based on the Nielsen Gold Guidelines increased from 35 in the same period of last year to 57 in this year, an increase of 60% In addition to the newly added two Shanghai local channels, the rest are new channels opened up in the field. For the majority of viewers, the total time to watch television is relatively fixed, the increase in channels means that competition intensifies, SMG poses a challenge. The open media environment is the trend of the times. The frequent opening up of foreign satellite TV channels is not only in Shanghai, but also in other cities. Here we have a combination of channels, local, satellite TV, the central separate, and Shanghai and the rest of 10 Nielsen personal survey of surveyed cities to compare, you can see compared to other cities in the country, Shanghai local channel In the external channel challenges and surrounded by remarkable performance. Local channels