处于20世纪末企业,靠什么去叩开新世纪的大门?日本和美国的一些著名公司已在自己的旗帜上写下了CS的宣言。CS是英语Customer satisfaction的缩写,意为“顾客满意”。进入90年代以后,正当国内企业纷纷导入CI设计,在日美等西方国家已风潮渐退,代之而起的,是与CI思想方法颇有不同的CS经营战略热潮。 At the end of the 20th century, what do companies rely on to open the door to the new century? Some famous companies in Japan and the United States have written the CS declaration on their own banner. CS is the abbreviation of English Customer satisfaction, which means “customer satisfaction.” After entering the 1990s, when domestic companies introduced CI designs one after another, there has been a wave of retreats in western countries such as Japan and the United States. Instead, it is an upsurge of CS business strategy that differs from that of CI.