表情符号是表达情感的网络视觉符号,并由小众行为发展为大众互动性的时尚潮流。表情符号的设计既要体现其文化价值,又要处理好表情符号的视觉生动性与语义的关系,并体现其易读性和形象性。设计表情符号在确立语义,融入角色,确定风格的同时,要把握好表情符号点、线、面设计的情感特点。 Emoticons are online visual symbols that express emotions and are developed into niche interactive fashion trends by niche behaviors. The design of emoji not only reflects its cultural value, but also deals with the relationship between visual vivid and semantic meaning of emoji and embodies its readability and image. Emoticon design in the establishment of semantics, into the role, to determine the style at the same time, we must grasp emoticons, lines, surface design emotional characteristics.