通过在北京联想移动的暑期实践活动,结合自身在实践中的心得体会,以企业品牌的经营与发展为研究对象,针对联想集团存在的问题提出合理化建议与改进措施,旨在增强联想集团在国内及国际市场的竞争力,提高其从单一走向多元化的战略发展力及归纳总结关于企业品牌经营与发展的战略决策,统筹发展、普及应用,从而使更多的企业获益。 Through the summer practice activities of Lenovo Mobile in Beijing, combined with its own experience in practice, taking the management and development of the corporate brand as the research object, and putting forward reasonable suggestions and improvement measures for the problems existing in the Lenovo Group, aiming to strengthen the Lenovo Group in the country. And the competitiveness of the international market, to improve its strategic development from a single to a diversification of the strategic and decision-making on corporate brand management and development, and overall development, application, so that more companies benefit.