论文部分内容阅读
w.钱.金教授和勒妮.莫博涅教授所著的《蓝海战略》一书引起的热烈反响,在很大程度上反映了在当今的商业现实和竞争态势下,全球的企业界对寻求新的战略手段以实现获利性增长的强烈渴望。在基于竞争的战略思想指导下,企业常常在“差异化”和“成本领先”战略之间选择其一.确立自身的产品或服务在市场中的独特
w. The enthusiastic response from Professor Qian Jin and Professor Leni Maublene’s Blue Ocean Strategy reflects to a large extent the current global business realities and competitive landscape Strong desire to find new strategic tools to achieve profitable growth. Under the guidance of competitive-based strategic thinking, companies often choose between “differentiation” and “cost leadership.” Establishing unique products or services in the market