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共链分析是将共引理论应用到网络链接结构分析中,将企业网站共链频次作为企业相似性的度量,通过对共链数据的分析来描述企业的竞争地位。但是在共链分析应用于企业竞争情报研究的过程中也存在问题,未来的研究应从建立共链分析自身理论体系、加强共链分析和其他方法结合以及开发专门的链接分析工具三个方面加以改进。
Co-chaining analysis is the application of co-citation theory to the analysis of network link structure. The co-chaining frequency of enterprise website is taken as a measure of the similarity of enterprises. The analysis of co-chained data describes the competitive position of enterprises. However, there are still some problems in the process of co-chaining analysis applied to the research of enterprise competitive intelligence. Future research should be improved from the following three aspects: building a theoretical system of co-chaining analysis, strengthening the combination of cross-chaining analysis and other methods, and developing specialized link analysis tools .