平面设计的过程是一个将创意视觉化,符号化的过程。它所传递的信息的整体,由两种不同结构的符号担负着,即文字与图形,这两种结构相互沟通,相互补充,衍生出信息传达的优势。图形符号与语言符号虽然有许多共性,但图形符号更侧重于直观的视觉性,它是传达视觉信息重要方式之一, 设 The process of graphic design is a process of visualizing and symbolizing ideas. The whole information it conveys is borne by two symbols of different structures, namely, words and figures. The two structures communicate with each other and complement each other, giving rise to the advantages of information communication. Although there are many common symbols between pictorial symbols and linguistic symbols, pictorial symbols are more focused on visual visualization, which is one of the important ways to convey visual information.