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With the development of the world economy.The booming MNC has become a more and more important factor to impel the global economy in the 21 century,and with the further development of the national reform,more and more prestigious MNCs have watched out China automobile market and regarded it as their long-term investment target.Therefore.the marketing stratagem of AUDI car in China was cited as a car case to make a research on the marketing stratagem of MNC in China automobile market in my paper.I use the Porter’s five forces model to analyze the AUDI car in Chinese market.
With the development of the world economy.The booming MNC has become a more and more important factor to impel the global economy in the 21st century, and with the further development of the national reform, more and more prestigious MNCs have watched out China automobile market and considered it as their long-term investment target.Therefore. the marketing stratagem of AUDI car in China was cited as a car case to make a research on the marketing stratagem of MNC in China automobile market in my paper. I use the Porter’s five forces model to analyze the AUDI car in Chinese market.