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地理标志是特定产品的来源地标记,是原产地规则的重要内容,受到世界各国的高度关注。本文指出在市场经济条件下,地理标志产品因其特定地域的自然或人文历史环境而具备特有的质量、声誉,带来巨大的市场经济效益。现阶段,浙江省在地理标志保护方面已走在全国各省市前列,如何加强对地理标志产品的有效保护,建立地理标志产品保护制度,促进浙江省企业进出口贸易的发展仍然是个重要的研究课题。
Geographical indications are the marks of the origin of specific products and are an important part of the rules of origin. They are of great concern to all countries in the world. This paper points out that under the condition of market economy, geographical indication products have great market economy benefits due to their unique quality and reputation because of their natural or cultural historical environment in specific regions. At this stage, Zhejiang Province has taken the forefront in the protection of geographical indications in all provinces and cities in the country. How to strengthen the effective protection of geographical indication products, establish the protection system of geographical indication products, and promote the development of Zhejiang’s import and export trade are still important research topics .