越来越多的企业开始重视品牌,虽然有人很极端地说:我国企业是言论上讲品牌,行动上做促销。但毕竟越来越多的企业家在思考品牌,而且在尝试着经营品牌。在经营品牌时,所要考虑的要素固然很多,而且太多的因素会影响我们对本质的把握。我们许多企业一想到经营品牌,就会条件反射地去请名人来打知名度,请记者多报道,请咨询公司搞咨询,聘公关高手去炒作,让广告公司来策划等等,然 More and more enterprises begin to attach great importance to the brand. Although some people say very exponentially, Chinese enterprises are talking about brands in terms of speech and doing promotions in their actions. But after all, more and more entrepreneurs think about the brand and are trying to run the brand. There are certainly many elements to consider when operating a brand, and too many factors can affect our grasp of the essence. Many of our businesses think of brand management, we will be able to ask celebrities to reflect the conditions to play fame, please report more reporters, consult the company engaged in consulting, hiring public relations experts to hype, let the advertising company to plan and so on,