对标管理最初是被运用于对标寻找与别的公司的差距,把它作为一种调查比较的基准方法,后来逐渐演变为发掘最佳案例和标准,提升企业管理的有效方法。目前对标管理已然成为企业惯常使用的第三大战略管理方法。具体来讲,对标是以行业较为领先的企业在产品、服务、流程、管理等方面的实际成效作为参考标准,通过大量数据、资料收集整理、优劣比较分析、重新设计完善自身管理体系并付诸实施等一系列规范化的程序,力争赶上和超过对标对象。对标法管理蕴含了当代科学管理中追求博弈优势的本质特性,因此具有巨大的实效性和广泛的适用性。 Benchmarking was initially applied to the gap between benchmarking and other companies. Benchmarking was used as a benchmark for survey and comparison and later evolved into an effective way to identify best practices and standards and improve business management. At present, benchmarking management has become the third largest strategic management method commonly used by enterprises. Specifically, the benchmarking is based on the actual results of products, services, processes, and management of the leading enterprises in the industry as a reference standard. Through a large amount of data and data collection, comparative analysis of advantages and disadvantages, the company redesigns and perfects its own management system Put into effect a series of standardized procedures, and strive to catch up with and exceed the target object. Benchmarking management contains the essential characteristics of the pursuit of game advantage in contemporary scientific management, so it has great effectiveness and wide applicability.