在统一和康师傅一统江湖的方便面市场,两家新闯入的企业以独特的品牌定位成功崛起,一家强调“弹面”的劲道口感,一家提倡“非油炸,更健康”的生活理念。然而闪亮的开场过后却是迥异的结局。两家成功上位的企业为何走向了截然不同的方向?今麦郎和五谷道场,是近年来两个成功从竞争激烈的方便面行业中突围而出的新品牌。然而,两家企业虽然都依靠独特的市场定位与细分市场 In the market of instant noodles unified with Master Kong’s unification of the rivers and lakes, two newly-entered enterprises have successfully emerged with a unique brand positioning. One company emphasizes the “elasticity” of its strong taste, and one advocates “non-fried and healthier”. Life concept. However, after the shiny opening, it was a strange ending. Why did the two successful companies go in different directions? Today, McGovern and Grain Valley are two new brands that have successfully emerged from the highly competitive instant noodle industry in recent years. However, although both companies rely on unique market positioning and market segmentation,