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年底,不仅是大学应届毕业生找工作的旺季,也是很多希望跳槽,寻求更高收入、更好工作环境的社会求职者蠢蠢欲动的季节。中华英才网希望通过大面积的广告曝光,促使广告流量导入其官网,让求职者进一步了解网站信息,进而注册用户名、上传简历、申请职位。而hdtDXP(互动通数字广告交易平台)运用RTB实时竞价模式实现人群购买,不仅能够吸引更多受众进入网站,而且在此平台上投放的广告购买会更透明、有效。因此,双方一拍即合,开始了一轮全方位的网络攻击战。
At the end of the year, not only is the peak season for finding jobs for fresh graduates, but also the season for many job seekers who want to quit their jobs, seek higher incomes and have a better working environment. ChinaHR hopes through large-scale advertising exposure, prompting the flow of advertising into its official website, so job seekers to further understand the site information, and then register user name, upload resume, apply for a job. The hdtDXP (interactive digital advertising exchange platform) RTB real-time bidding mode to achieve the crowd to buy, not only to attract more people to enter the site, and advertising on this platform will be more transparent and effective purchase. Therefore, the two sides hit it off and started a round of all-round cyberattacks.