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城市功能区具有极高的集聚、扩散效应和较强的社会经济效应,是区域竞争优势的核心。城市功能区社区网站的出现,既是网络媒介对城市人群进行细分的结果,也是城市功能区对于社区媒介的需求催生的产物。新媒体条件下以网络为核心的社区媒介是构建和谐社会的重要工具。以往关于社区网站的研究多集中于住宅小区网和校园社区网,对城市功能
Urban functional areas with high concentration, diffusion effect and strong social and economic effects, is the core of regional competitive advantage. The emergence of urban functional area community websites is not only the result of subdivision of urban population by internet media, but also the birth of urban functional areas for the needs of community media. Under the new media conditions, the network-centered community media is an important tool for building a harmonious society. In the past, research on community websites mostly focused on residential community networks and campus community networks,