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不少人认为,以网络为代表的新媒体的发展,将会颠覆传统媒体,加快报纸消亡速度,改变媒体宣传方式。其实,这一判断并不符合世界媒体发展的历史走向,更不符合中国的国情。报纸这一传统媒体及其宣传方式绝不会说消亡就消亡。报业与新媒体之间不是淘汰与被淘汰的关系,而是并行不悖、相互补充、共同发展的关系。
Many people think that the development of new media represented by the Internet will overturn the traditional media, speed up the demise of newspapers, and change media propaganda. In fact, this judgment does not conform to the historical trend of world media development, but does not accord with China’s national conditions. The traditional media of newspapers and its propaganda methods will never say that the demise will die out. The relationship between newspaper industry and new media is not eliminated and eliminated. Rather, it is a relationship that goes hand in hand, complements and develops together.