在利好消息缺乏、激励政策退出的大背景下,生产企业的结构调整或许是未来电视制造商的出路。近年来,中国的电视行业正承受着黄金发展期之后的阵痛。虽然产能不断提升、产量稳步增长、出口规模持续扩大,但产品单价,尤其是出口价格却在持续下降,电视企业出口价格普遍偏低,外贸盈利状况较差,不少企业面临着亏损、减产等风险。2013年海外贸易压力并未有所改观,主要发达国家和新兴市场政治、经济形势的不稳定,都在不同程度上影响了我国电视出口。上半年,我国电视出口量、出口额均低于去年同期,销售量降幅近15%,出口形势愈发严峻。2013年1-8月,我国彩色电视机累计 In the context of the lack of good news and the withdrawal of incentive policies, the restructuring of manufacturing companies may be the way out for future TV makers. In recent years, China’s television industry is suffering from the pain after the golden period of development. Although production capacity continues to increase, production continues to grow steadily, and export scale continues to expand, product unit prices, especially export prices, continue to decline. TV companies generally have low export prices and poor foreign trade profits. Many companies are facing losses and production cuts. risk. In 2013, the pressure on overseas trade did not change. The instability of political and economic conditions in major developed and emerging markets all affected China’s TV exports in varying degrees. In the first half of the year, China’s TV export volume and export volume were all lower than the same period of last year. Sales volume decreased by nearly 15%, and the export situation became increasingly severe. In January-August 2013, China’s color TVs accumulated