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随着旅游业的发展,旅游购物与旅游商品的相关研究越来越受到政府和学界的关注。平遥古城旅游商品与旅游购物的发展水平一直较为落后,随着平遥古城旅游业的快速发展,旅游商品业的发展逐渐被提上议事日程。平遥古城作为世界文化遗产地,在进行旅游商品研究与开发时需要兼顾古城历史文化的保护与传承。本文选择平遥古城作为研究对象,对平遥古城旅游商品发展的现状进行调查,并对其未来的发展进行一些思考。
With the development of tourism, more and more attention has been paid by government and academia to the related research of tourism shopping and traveling goods. The development level of tourist commodities and tourism shopping in the ancient city of Pingyao has been relatively backward. With the rapid development of tourism in the ancient city of Pingyao, the development of the tourism commodity industry has gradually been put on the agenda. Ancient City of Pingyao, as a world cultural heritage site, needs to balance the protection and inheritance of ancient city history and culture in the research and development of tourist commodities. This article chooses the ancient city of Pingyao as the research object, investigates the present situation of the development of tourist commodities in the ancient city of Pingyao, and makes some thinking about its future development.