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专科层次商务英语专业是培养能服务地方经济,在外贸企业涉外岗位从事相关工作的技能型人才的。适应生产经营活动第一线需要是人才培养设计中需要优先考虑的因素。但是,传统的涉外商务教学仍在使用传统教学方法教授欧美文化,教学形式单一枯燥,教学内容华而不实,让本就英语基础薄弱的高职学生吃不消,化不了。基于任务驱动教学法改革的实践,我们从教学目的,内容选取,教学方法等方面全面分析了涉外商务交际技能型人才培养设计。
The specialist level business English major is to cultivate skilled personnel who can serve the local economy and engage in relevant work in the foreign-related posts of foreign trade enterprises. Adapting to the needs of the first line of production and business activities is a prerequisite for personnel training and design. However, the traditional foreign-related business teaching is still using traditional teaching methods to teach European and American cultures. The teaching forms are single and boring. The content of the teaching is curious, so that the students with weak English foundation are overwhelmed. Based on the practice of the task-driven pedagogy reform, we have comprehensively analyzed the training design of foreign-related business communicative talents based on the teaching purpose, content selection and teaching methods.