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近年来,通信行业竞争越发激烈,特别是产业园、商务楼宇和专业市场成为兵家必争之地。中国联通辽宁省鞍山市分公司针对鞍山市大德产业园制订了非常细致、有针对性的营销方案,一是将原有的统一方案分类化,突出亮点特色业务和融合业务,进而拉动其他业务的办理。二是将每一套方案精细化,细化到户,细化到时间,细化到人员。三是认真研究产品的价格,将价格进行拆分,为客户精打细算,让客户进一步接受公司的融合产品。该方案已在实践中得到了验证,证明其是成功的,是值得大家学习与借鉴的。
In recent years, the competition in the communications industry has become more and more fierce. In particular, industrial parks, commercial buildings and professional markets have become the battleground for the military. Anshan Branch of China Unicom Liaoning Anshan Dade Industrial Park for the development of a very detailed and targeted marketing programs, one is the original unified program classification, highlight the highlights of specialty business and integration of business, thus stimulating other businesses The deal. The second is to refine each program, refinement to the household, refined to the time, refined to personnel. The third is to seriously study the price of the product, the price split, for the customer cost-effective, allowing customers to further accept the company’s integration products. The program has been verified in practice, to prove that it is successful, it is worth learning and reference.