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企业多元化发展战略本质上是一种简单的风险防范式战略,即以多产业领域来防御对付单一领域失败的可能。事实上这里已隐含了一个假设前提:即多个产业领域中都经营得不错,故万一有一个领域不行也无碍大局。谁来保证这个假设前提的成立呢?多元化发展战略本身能够来保证吗?许多企业在接受此战略时以为是能够的,而事实上是不能的,这就是所谓的多元发展战略“陷阱”。具体表现为:
The diversification strategy of enterprises is essentially a simple risk prevention strategy that uses the multi-industries to defend against the possibility of failure in a single area. In fact, a hypothetical premise has been implied here: that is, businesses in many industries are doing well, so in the unlikely event that one area does not work, it will not affect the overall situation. Who will guarantee the establishment of this hypothetical premise? Can the diversified development strategy itself guarantee? Many enterprises think that they can and can not in fact accept such a strategy. This is the “trap” of so-called diversified development strategies. Specific performance: