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随着越来越多的广告主在户外媒体这一便宜而有效的广告手段中尝到甜头,现今户外媒体的发展和创新无论是户外广告公司、媒介公司还是广告主都更为关注。对户外广告公司来说,新媒体的开发是一个重要的市场因素和资源因素,但是开发一些到达率高,易被接受、与环境协调的新媒体,并非轻而易举。开发了适用于城市区域并拥有专利的“灭蚊蝇广告牌”的广州小自然电子技术有限公司总经理于涛对此表达了自己的一番见解。
As more and more advertisers are enjoying the sweetness of cheap and effective advertising through outdoor media, the development and innovation of outdoor media today are of even greater concern to outdoor advertising companies, media companies and advertisers. For outdoor advertising companies, the development of new media is an important market and resource factor. However, it is not easy to develop new media that is highly accessible, accessible and environmentally friendly. Yu Tao, general manager of Guangzhou Xiao Natural Electronic Technology Co., Ltd., which developed a patent-pending “urban anti-mosquito billboard”, expressed his own opinions.