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缘起坐落在上海南京西路的梅龙镇广场伊势丹(Isetan)百货,是20世纪末日本株式会社伊势丹继淮海路华亭伊势丹之后在上海投资的第二家分店。尽管当年的南京西路商家林立,竞争激烈,梅龙镇伊势丹还是以日本式细腻、温馨的服务和国际化的商品展示、陈列方式,吸引了众多的顾客,成为伊势丹在中国各分店中业绩名列前茅的明星城市分店。2009年,梅龙镇伊势丹已开业1 2年,消费者对其传统的经营模式产生审美疲劳,加上金融危机的影响,商场营业额的同比增长有所下滑。伊势丹总部非常看好上海的商业前景,决定对商场进行全面的改造,以充分体现伊势丹的营业宗旨:
Origin Isetan Department Store located in Westgate Mall in Nanjing West Road, Shanghai, is the second branch of Isetan Japan Co., Ltd. invested in Shanghai after Isetan Huaihai Road at the end of the 20th century. Despite the high number of businesses in Nanjing West Road in that year, Isetan in Meron Township has attracted a large number of customers for its delicate Japanese style, warm service and internationalized product display and display, Outstanding branch store in the city’s star city branch. In 2009, Isetan, a town in the town of Meron, has been in operation for 12 years. Consumers have experienced aesthetic fatigue in their traditional business models. Coupled with the impact of the financial crisis, the year-on-year growth in the turnover of shopping centers has declined. Isetan headquarters is very optimistic about the commercial prospects of Shanghai, decided to conduct a comprehensive transformation of shopping malls in order to fully reflect the business objectives of Isetan: