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随着现代企业制度的建立及市场经济体制改革的深化,我国经济蓬勃发展。中小企业在良好的市场经济环境及近年政府的优惠政策指引下发展迅速。但是在市场竞争激烈和全球化经济环境下,企业的发展也遇到了极大的挑战,诸多管理问题亟待解决,以财务管理问题尤为突出。本文就中小企业在市场竞争中遇到的财务管理问题,站在财务战略的角度进行分析,认为引入战略思想制定有效财务战略,并用之指导日常财务管理工作,有助于改善中小企业财务状况,适应激烈的市场竞争。
With the establishment of the modern enterprise system and the deepening of the market economy system reform, our economy has boomed. SMEs have developed rapidly under the guidance of a sound market economy and the preferential policies of the government in recent years. However, in the fierce market competition and the global economic environment, the development of enterprises has also encountered great challenges. Many management problems need to be solved urgently, and the problem of financial management is particularly prominent. This paper analyzes the financial management problems encountered by SME in the market competition and analyzes from the perspective of financial strategy. It is suggested that the introduction of strategic thinking to formulate effective financial strategies and the guidance of daily financial management will help to improve the financial status of SMEs, Adapt to fierce market competition.