论文部分内容阅读
企业“软实力”是指支持企业战略性、长期性发展的各种不可量化的非物质要素,其组成是以企业组织模式、行为规范、价值理念、科技实力、管理能力、品牌商誉、企业文化、企业社会公信度、企业内外部环境和谐指数所构成的影响企业发展的长期性、基础性和战略性的要素。而这部分内容往往得不到国内部分企业的足够重视,有些企业更多强调在企业规模、数量、生产能力、资源、技术等“硬实力”的打造。
Enterprise “soft power ” refers to various non-quantifiable non-material elements that support the strategic and long-term development of an enterprise. Its composition is based on the organizational structure, code of conduct, value concept, scientific and technological strength, management ability, brand reputation , Corporate culture, corporate social credibility, harmony within the external environment index formed by the impact of enterprise development, long-term, basic and strategic elements. This part of the content is often not enough attention of some domestic enterprises, some companies more emphasis on the scale of the enterprise, the number of production capacity, resources, technology, “hard power ” to create.