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2012年,尼尔森推出了以数字电视技术为基础的全新海量样本收视测量服务,相比传统基于模拟电视的收视测量技术有质的飞跃,并且带来测量样本的大规模增长,使人工操作误差降至最小,数据更趋精准。尼尔森在广州、成都、杭州、无锡、扬州、荆州、安吉7个地区的29173个样本收视数据表明,央视在中国南区有代表性的市场上收视实力强悍。中央电视台15个开路频道(不包括CCTV-NEWS)在南区整体市场平均份额达到34%,在个
In 2012, Nielsen launched a new massive sample viewing and measurement service based on digital television technology. Compared with the traditional analog TV-based viewing and measurement technology, Nielsen has made a qualitative leap and brought large-scale growth of measurement samples to make the manual operation error fall To the minimum, the data more accurate. Nielsen’s sample data of 29,173 samples in seven regions of Guangzhou, Chengdu, Hangzhou, Wuxi, Yangzhou, Jingzhou and Anji show that CCTV is powerful in the representative market in southern China. CCTV 15 open channel (excluding CCTV-NEWS) in the southern region the overall market average share of 34%, in a