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印刷寒冬期,个性化包装悄然崛起。虽然大多数品牌商仍处于观望状态,但惠普认为,定制包装的发展潜力不可忽视。可口可乐发现宝藏2013年5月1日,可口可乐公司在欧洲启动“Share a Coca-Cola”的活动,该活动旨在帮助可口可乐与32个国家和地区的消费者直接互动,每个国家选出150个最流行的名字、昵称和情感词语取代常规的Coca~Cola,Coca-Cola light以及Coca-Cola Zero标签。
During the winter period of printing, personalized packaging emerged quietly. Although most brands are still waiting to see, HP believes that the development potential of custom packaging can not be ignored. Coca-Cola Discovery Treasure On May 1, 2013, Coca-Cola launched the “Share a Coca-Cola” campaign in Europe to help Coca-Cola interact directly with consumers in 32 countries and regions. The 150 most popular names, nicknames, and emotional words replace the conventional Coca~Cola, Coca-Cola light, and Coca-Cola Zero tags.