《中国企业家》2013年第13期封面故事《李宁反思李宁》一个时代的结束,往往预示着另一个时代的开始。闭着眼睛挣钱的时代结束了,那就必须睁开眼睛挣钱。谁能迎难而上,抓住先机,谁就将在新时代占据有利位置。李宁的反思,意义在此。作为中国体育用品行业的领军企业,李宁的成就有目共睹,俨然有与“阿迪”和“耐克”这两大国际巨头分庭抗礼的势 “Chinese Entrepreneurs” 2013 the thirteenth cover story “Li Ning introspection Li Ning” the end of an era, often heralds the beginning of another era. The era of closed eyes to make money is over, then you have to open your eyes to make money. Who can meet difficulties and grasp the opportunities, who will occupy a favorable position in the new era. Li Ning’s reflection, the significance of this. As China’s sporting goods industry leader, Li Ning’s achievements for all to see, as if there are “Adidas” and “Nike” the two international giants rival power