1.线下虚拟商店。电商们可以说是最早使用二维码营销的。1号店的地铁虚拟商店、京东的楼宇框架广告牌、好乐买的地铁包柱展示区都曾采用批量展示商品的方式,并在每个商品旁边附上二维码,消费者可选择看中的商品并直接扫码购买。但这些二维码基本属于阶段性推出,且效果并不理想。2.线下广告。品牌商使用二维码主要用于投放线下媒体广告。越来越多的品牌广告会附上一个二维码,扫 Offline virtual store E-commerce providers can be said to be the earliest to use two-dimensional code marketing. Shop 1 subway virtual store, Jingdong building frame billboards, good music to buy the subway package pillar display area have used bulk display of goods, and in each goods next to attach a two-dimensional code, the consumer can choose to see In the goods and scan the code to buy. However, these two-dimensional code basically belong to phased launch, and the effect is not satisfactory. 2. offline advertising. Two-dimensional code used by brand owners is mainly used for placing offline media ads. More and more brand ads will be accompanied by a two-dimensional code, sweep